About this website + ERA Privacy Policy

About the ERA website

The ERA website aims to bring together a history of some of the past rallies and events, together with a wealth of information, results and images from over the years. We want to give a flavour of what taking part in an ERA event is really like.

One of the most obvious features of this website is the wealth of photographic material used, thanks to the redoubtable ERA photographer, Gerard Brown. We’ve asked Gerard to provide us with a few words.

“A professional photographer for more than 20 years. I have travelled the world shooting commissions for many and varied clients. My work has taken me from the worlds of dog training in the Cotswolds to that of Shaolin monks in China through to warrior priests in Southern India.

Although there’s never a dull moment in my day job, working for the ERA however is the icing on the cake. Through my the work on the Rallies I’ve seen things that you’d never see as either a regular ‘tourist’ traveller or, as is more often the case, a business traveller. When you’re moving by car across continents and through countries you’re exposed to everything. The back of beyond borders, the accommodation and food with a more local flavour and the real people. 

Those who live and work off the beaten track are usually a lot more interesting than those who you meet in hotels and airports. As a photographer it’s magical, every day the landscapes change, every day the people change and every day there are new experiences and opportunities.

I find working as a part of the ERA team fantastically rewarding. There’s a real strength in depth with the other members and wherever you find yourself, from a frozen tent on the high plateau of Mongolia to a 5 star luxurious safari Camp in Africa I always know I’m in safe hands.”


Other Credits

Designed by Tim Roser of Oxygen Digital in Sussex.
The ERA shop and original websites by Chris Bruce
Reports and other wordsmithery by the ERA team

Company Information

Peking-Paris Rally Limited
Company Registration number: 08922862,  Company Registered in England
Registered Address: Pennyfarthing House, 560 Brighton Road, South Croydon, Surrey, CR2 6AW

Endurance Rally Association Ltd
Company Registration number: 08050381,  Company Registered in England
Registered Address: Pennyfarthing House, 560 Brighton Road, South Croydon, Surrey, CR2 6AW

Alpine Rallies Limited
Company Registration number: 08923274,  Company Registered in England
Registered Address: Pennyfarthing House, 560 Brighton Road, South Croydon, Surrey, CR2 6AW

The Endurance Rally Association GDPR Privacy Policy

We, The Endurance Rally Association, (Endurance Rally Association Ltd, Peking-Paris Rally Limited and Alpine Rallies Limited), (ERA) take seriously our responsibility to protect and respect your privacy and to ensure that your data is managed securely and sensitively.

Data Protection Principles

We will comply with data protection law. This says that the personal information we hold about you must be:
1.  Used lawfully, fairly and in a transparent way.
2.  Collected only for valid purposes in relation to rallies you may wish to or have entered, relevant and limited only to those purposes and not used in any way that is incompatible with those purposes.
3.  Accurate and kept up to date.
4.  Kept only as long as necessary for the purposes we have told you about.
5.  Kept securely.


Endurance Rally Association is the business name used by the rally companies Endurance Rally Association Ltd (Company no 08050381), Peking-Paris Rally Limited (Company no 08922862) and Alpine Rallies Limited (Company no 08923274) in relation to the rallies each provides and operates in respect of which they are the data controllers and are responsible for any personal data you supply.  Those companies are limited companies registered in England and Wales, whose registered addresses are at Pennyfarthing House, 560 Brighton Road, South Croydon, Surrey CR2 6AW.

The Data we collect about you is, but is not limited to:
The information you provide to us by way of any rally entry form you complete, including –
Your name, address, email address and telephone number
Identity documents and date of birth
Information relating to the rallies you may wish to or have entered
Your medical insurance details
Your bank account details
Other information as may be required by authorities in the countries through which our events pass.

We collect these personal details to enable us to provide our services to you.  It is important that the details we hold about you are accurate and it is important that if any of your personal data changes during your relationship with us that you inform us.

How we collect your personal data?

We collect most of the information from you directly by way of the entry forms you complete and from communications with you in the build up to any rally.  We may also use publicly accessible information.

How will we use the information about you?

We will only use your personal data when the law allows us to, most commonly, in and about our performance of the contract for any rally which you have entered.
We will not share your data with any third party except as strictly necessary in connection with any rally which you have entered.
We will not use your data for marketing or unsolicited marketing purposes except to inform you of forthcoming rallies.

Who will have access to my personal information?

Employees of ERA may be given access to your personal data for the purposes of providing rally services.  Their use is always limited to the performance of their duties as employees.  No employees are permitted to access information that is not relevant to their duties and they are required to keep all information confidential.
Our accountants and bookkeeper will see certain of your personal details relevant to their activities on our behalf.  They are subject to strict confidentiality  requirements  and they will not pass on your details, unless there has been an error by us or fraud is suspected.

Where your data is stored?

Your information is stored on our computer network and database management systems located in England.

International transfers

Certain limited information you provide to us is passed to our international agents based within or outside the EEA (European Economic Area) but only in so far as this is necessary for the purposes of and in relation to any relevant rally you have entered.  If this changes we will contact you first, to obtain your consent.

Data Retention

We will retain your personal data for as long as you are a client.  If you have not entered an event or engaged with us for 3 years or more then we may remove you from our mailing list.  After you stop being a client we may keep your data for up to 7 years after the last time you interacted with us.

What are your rights?

Under certain circumstances, by law you have the right to:
Request access to your personal information.  This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
Right of erasure/right to be forgotten You have the right to request the erasure of your personal information. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example, if you want us to establish its accuracy or the reason for processing it.

Request the transfer of your personal information to another party.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party,  ERA will respond to you within one month and under normal circumstances there will be no charge.  Please contact [email protected]