man joins HERO Events as Communications Director
One media man and ex-Chairman of his eponymous communications agency, HPS
Jardine, has joined the world’s leading classic rally company, HERO/ERA, to
become their Communications Director.
freshly created position to organise and orchestrate communications for what
has now become the world’s largest classic car rally company since HERO
acquired the ERA this Summer, Jardine will bring over three decades of motor
sport PR and promotional experience to the group.
Burke, Managing Director of HERO Events explained. “We run exciting events
across Europe which have helped establish our excellent reputation, but with
the ERA acquisition we now have a separate long-distance division making us the
most comprehensive players in historic motor sport.
we looked for the necessary skill, passion and competence to fill the role and
improve our communications. We met Tony through his entry on Le Jog 2017 in our
Arrive and Drive BMW, his entry alone brought major coverage for HERO, so we
stayed in regular communication. I’m delighted to say his appointment has
followed a year later,” added Patrick.
Jardine, an ex-teacher and truck driver who worked his way up the ranks of F1
teams to specialise in communications, including TV and radio work over
twenty-five years, will be reprising a role he first fulfilled with Lotus F1.
“I was placed with the team to cover every aspect of publicity in the eighties.
Since forming my own agency shortly afterwards we have continued to produce
successful communications across F1 and other major sports such as football and
world sailing. HERO/ERA represents as big a challenge for me as Lotus did when
I was charged with their global promotion back then.
love of racing and rallying is well documented. My experience is very broad
based having driven in twenty-six WRGB’s, 7 Arctic rallies and won such track
events as the famous St Mary’s Trophy at Goodwood Revival. But it’s nothing
compared to the trial I endured and loved on Le Jog 2017, my first ever classic
car rally! I was hooked and after working on the 2018 event here I am in this
demanding new role.”
Chairman of HERO Events Tomas de Vargas Machuca added;” We strive to organise
great events that appeal to our customers at all levels, the quality and
attention to detail contribute to the experience but we also know it is a
competitive environment. We want to stay ahead and grow the number of our
participants, so successful communications is vital to our future success. Tony
will bring a huge array of experience to our operation, he is passionate about
our business but at the same time very objective, we are looking forward to
working with him.”
Please contact Patrick Burke, Managing Director HERO
HERO is a one-stop platform for historic motoring
enthusiasts, offering well established classic rallies and events, membership
services, Arrive and Drive car hire programs, bespoke events, insurance
solutions, online store, mechanical assistance and transport logistics support.
Events include: the Classic Marathon; HERO Challenge; Icelandic Saga; Le Jog,
London to Lisbon Classic Rally; Poppy Regularity Rally; RAC Rally of the Tests;
Royal Automobile Club 1000 Mile Trial; Scottish Malts; Summer Trial; Three Legs
of Mann; Winter Challenge to Monte Carlo. HERO’s driver championship, the HERO
Cup, is the world’s leading premier classic regularity series and it has
organised well in excess of 150 events since 1993. For more information, see www.heroevents.eu .
Established in 1988 by Philip Young, the ERA has since organised some 60 major events, in more than 50 countries. Events include: Baltic Classic; Blue Train Challenge; Classic Safari Challenge; Road to Saigon; Flying Scotsman; Trans America; Himalayan Challenge; Peking to Paris Motor Challenge. For more information, see www.endurorally.com.